Know which ad is tiring. Before your budget does.
Fully Loopy reads your Meta account every day, draws your lines through every creative, headline and ad, and keeps each one’s last 14 days on its card — so the slide shows up on the chart, not the invoice.
Click around — it’s the app’s real Breakdown on two made-up brands. Every number is simulated for illustration.
The total says fine. The line says it’s sliding.
A 14-day total hides the slide. Every card carries its own line — cost per lead or per purchase, against your amber and rose — with a chip for which way it’s heading.
Your lines. Judged the same everywhere.
One rule per metric colours the whole ads desk — lead gen or e-commerce — and it knows the difference between cheap, expensive and not converting at all.
Amber and rose, per metric
Set two lines on cost per lead, cost per purchase, ROAS, CTR, CPC or CPM. The chart, cards, table, trends and ads panel all colour by the same rule.
No sale is not $0
A creative that spent without a lead or a sale is judged on its spend against your lines — flagged, not buried as a $0 cost.
Fatigue, scored daily
Each creative, headline, body text and ad is compared with its own best three days: under 40 healthy, 40–59 watch, 60 and over fatiguing.
Pause the ad that’s leaking
Open a row, see every ad carrying it, and switch off the one over the rose line. It writes to Meta, and every pause has an undo.
Worst first. Then make the next one.
The Trends view lays every creative, headline or ad side by side — sort by what’s getting worse, keep only what’s over the line, switch between daily and three-day. A flag becomes a brief for Loops, not just a red number.
Stop finding out from the invoice.
Lifetime access for the first 40 — one payment, no subscription. Bring your own AI credits; we cover the app.